Troy Fine Art Services

Background:

Denise and Troy AmusoTroy Fine Art Services is an upscale retail art gallery and corporate art consultancy located in Southport, CT.

They operate a retail gallery and provide art consulting, branded environments, conservation framing, art installation and restoration services to corporate and residential clients, predominantly within the New York City Metropolitan area. At the time we were contracted to build their website, Troy’s showroom was not in a prime retail location, so it was crucial for their website to provide a strong marketing platform.

Challenge:

Although they were among the first businesses in the area to embrace the idea of marketing their business online, their first website, which was built by another studio, consisted of several full-page images that were linked together. This was a common practice in the early days of web development, but as a result their business did not appear in any search results.

The primary challenge was to try to make up for all the lost years of search engine blindness and get them to start ranking for some highly competitive keywords. Another challenge arose during the planning stage, Denise found a great new location in Southport. This certainly created budgetary concerns, but we worked with Troy and Denise to come up with a solution that worked out great for both parties.

Solution:

Working together closely with the owners, Denise and Troy Amuso, we developed a clear plan and a clean design. We worked together to develop a logical structure and relevant keyword-minded content.

Todd is an incredibly talented professional. From conception, to development to implementation and execution of our new web-site -every step of the process was meticulously managed. I /we highly recommend Todd, visit our web-site www.troyfineart.com and see for yourself. We have niche business with 3 areas that need to relate to each other without causing confusion to our audience. Todd created something that meets and exceeds our expectations. –Denise DiGrigoli Amuso

Troy Fine Art Services is now the proud owner of a well-designed, well-structured, informative and usable site that is now in line with the branding they worked so hard to develop and implement.