Many local businesses can get by on a one, two or three page website just fine and there are many turn-key solutions available. We can hand-craft a website for your business, or we can build your website in WordPress, which will give you the power to keep your website fresh and up-to-date all on your own, at a much lower cost. Of course, we are always available for support.
Local Business Website Strategies
Don’t make them think!
Within seconds of reaching your website, a visitor should know the who, what, where, and why of your business. It seems obvious right? But somehow this simple idea manages to get overlooked quite often.
If your website does not clearly and concisely inform your customers, generate leads or convert visitors into customers, then it is not living up to its full potential. We take great pride in crafting and maintaining websites that produce a measurable return on your investment.
Search Engine Optimization (SEO)
Contrary to what many “SEO experts” will tell you, there is no magic bullet. No one can guarantee that your site will show up on page one for any certain term or phrase. The good news is there are many basic, structural optimization best-practices that we implement that other website developers often don’t.
All search engines care about is content – relevant content. The job of a search engine is to rank how well the content of your site matches up with a particular search query. As a result, your content must be relevant to your business and constructed in a way that helps Google, and the other search engines, determine whether your website is a good match for a particular search term or phrase.
If you build it, will they come?
Perhaps – but that’s not good enough – not when there are simple ways to get people to your site. Among the several simple things you can do, we will help you attract visitors by listing your website in all the right places.
Change is good
The web is updated all the time and so should your website. No other form of media can be updated in real time. This is something many local businesses with websites don’t take leverage. How many times have you gone to a website and it’s obvious no one has touched it in months…or years?!
The key to a great website is relevant and regularly updated content. If you don’t have anyone on staff that you can dedicate to this task, we can manage your site for you.
Ready to start?
Please fill out our brief questionnaire so we can start planning your new website!